Haas signs Castore as kit supplier for 2026, as McLaren readies Puma switch
Haas is changing its look for 2026, confirming a multi-year deal with Castore to supply team kit and retail apparel as the American outfit enters its TGR Haas F1 Team era alongside Toyota.
It’s not a new front wing, but in modern F1 the badge on the polo shirt can be almost as competitive. And after a 2025 campaign that quietly became one of Haas’s most productive, the team’s pushing its off-track game too.
Haas banked 79 points in 2025 — its best haul since 2018 — to finish eighth in the constructors’ standings, just 13 shy of Racing Bulls in sixth. Oliver Bearman matched the team’s best-ever race result with fourth in Mexico, while Esteban Ocon delivered a tidy fifth in China. For a squad that’s often been stuck in damage limitation mode, those numbers mattered.
“As ambitions and expectations for TGR Haas F1 Team grow significantly, we’re delighted to partner with Castore to present this elevated merchandise experience for our fans,” said team boss Ayao Komatsu as the deal was announced. “Castore understands our need for agility and quality when providing the best to our team, and as a global brand, we’re excited to bring a greater offering via a first-class retail experience to our supporters.”
Castore, which already outfits several F1 teams, called Haas the latest step in its motor racing push. “TGR Haas F1 Team represents another world-class organization that shares our commitment to innovation and high performance,” said co-founder Tom Beahon. “We’re proud to support the team with technically advanced apparel and to create elevated fanwear collections that bring supporters even closer to the sport.”
The timing is notable. Back in April 2025, McLaren — fresh off a constructors’ title — began moving to end its Castore partnership a year early, with a switch to Puma team kit expected for 2026. McLaren’s online retail operation is run by stichd, part of the Puma group, and language on the brand’s Trustpilot listing points to the change. Woking hasn’t commented, but you don’t need to be Sherlock to read the stitching.
Whichever way you slice it, the apparel market is getting as feisty as the midfield. For teams, it’s real money and reach: better tech gear for the garage, and sharper retail for fans who want the same look as the crew on a Sunday. For Castore, landing Haas as it rebrands to TGR Haas F1 Team — with a deepened technical link to Toyota — is a clean narrative: fresh identity, new kit, and a driver line-up with momentum.
Bearman stays on after an impressive rookie season that saw him quickly find his feet, while Ocon’s experience underpinned much of Haas’s weekend execution in 2025. Together they gave the team a floor to stand on while the car took a step forward. If the Toyota collaboration bears fruit on the technical side, Haas’s goal is clear: stop fighting for scraps and turn those one-off highs into a habit.
The Castore deal is the kind of tidy business that helps. Expect a broader retail footprint and a more consistent look — the off-track details that signal a team trying to behave like a permanent fixture at the sharp end, even if the lap time still has some catching up to do.
And as for McLaren? The reigning champs appear set to be decked out in big-cat gear next season, adding another twist to the sport’s never-ending game of musical chairs — this time in the wardrobe.
No launch dates yet, no first look at the TGR Haas gear either. But you can bank on one thing: Haas wants to look the part when the lights go out in 2026. Now it’s on the car to match the clothes.
