Hot Wheels completes the 2025 F1 grid as Ferrari and Aston Martin sign on
Collectors, clear some shelf space. Formula 1’s tie-up with Hot Wheels has gone fully grid-wide for 2025, with Ferrari and Aston Martin finally joining the die-cast party to complete the set. The last four models hit stores in December, meaning fans can line up the entire 2025 field before the year is out.
The F1–Mattel collaboration first dropped in 2024, when Hot Wheels unveiled a 1:64 special in their own livery, carrying the number 68 in a nod to the brand’s founding year. It wasn’t a throwaway promo piece either: interchangeable tyres, a full-metal body and bespoke F1 casting set the tone for a range built to be played with and pored over.
Earlier this year, eight teams signed on to produce 2025-spec cars in 1:64 scale: Red Bull Racing, McLaren, Mercedes, Haas, Sauber, Racing Bulls, Alpine and Williams. Each committed to two bespoke miniatures reflecting their current machines and liveries. That left two big names on the sidelines, at least temporarily.
They’re no longer on the fence. With Ferrari and Aston Martin now in, the line-up covers all 10 teams of the 2025 Formula One World Championship. That’s a neat feat, considering both held out initially due to existing licensing deals elsewhere — a familiar complication in the world of motorsport merchandise and one F1’s commercial operation has quietly bulldozed through.
“Seeing the full 2025 Hot Wheels Formula 1 collection come together with all teams on the grid now represented is fantastic,” said Emily Prazer, Formula 1’s chief commercial officer. “Especially given the incredible attention to detail Hot Wheels delivers. Each car faithfully replicates the liveries and designs, providing fans an authentic and unique way to experience the speed, precision, and drama of Formula 1 in their own homes.”
Mattel’s Ted Wu — the company’s global head of vehicles and building sets — underlined the significance of the final pieces clicking into place. “With the addition of Scuderia Ferrari HP and Aston Martin Aramco Formula One Team to the collection, fans of every team on the grid can now experience Formula 1 in a whole new way, by collecting their favourite driver or playing with their favourite team and the new 2025 cars reimagined in 1:64 scale with authentic designs and liveries.”
For Formula 1, the complete-grid milestone is more than a stocking stuffer. This is a savvy play to keep the sport in the palms — literally — of a younger audience, while giving long-time fans an accessible, tactile way to follow the season. The brand activations you might’ve spotted at a handful of grands prix this year weren’t one-offs, either; the partnership will continue with new F1-inspired track sets rolling out through 2026.
And for the die-cast obsessives who already have a drawer full of spare slicks and a strict “no chip” policy, December’s drop is the green light to build the whole starting grid: Red Bull, McLaren, Mercedes, Haas, Sauber, Racing Bulls, Alpine, Williams — now joined by Ferrari and Aston Martin, all shrunk to 1:64 glory.
It’s not a championship trophy. But lining up ten tiny 2025 cars nose-to-tail on the coffee table? That’s a pretty decent victory lap.
