Racing Bulls has turned Miami into its personal catwalk, and for 2026 it’s gone louder than ever.
The Faenza outfit will roll out this weekend in a full-throttle yellow livery, binning the familiar white base in favour of a scheme it says takes its cue from Red Bull’s Summer Edition “Sudachi Lime” branding. Whatever the marketing brief said, the end result is unmistakable: big slabs of yellow, sharp black accents, and that Red Bull identity sitting proudly on the engine cover like it owns the place.
If you’re getting flashbacks to late-’90s Jordan, you’re not alone. The colour palette lands in that same sweet spot of brash and nostalgic — the kind of look that feels tailor-made for Miami’s neon-gloss, sponsor-friendly theatre. And Racing Bulls isn’t half-committing either. Liam Lawson and Arvid Lindblad will be in matching yellow overalls, with the wider crew also switching to yellow teamwear for the weekend.
CEO Peter Bayer leaned into the idea that Miami has become the team’s stage for a bit of mischief.
“Miami has become a special place for Visa Cash App Racing Bulls to express who we are as a team,” Bayer said. “For the past two years, we’ve used this race to showcase something bold and unique, and this latest livery is no exception.
“The Red Bull Summer Edition livery brings a vibrant energy which reflects who we are as a team – creative and willing to push boundaries. We’re very excited to give wiiings to the new seasonal flavour and bring the distinctive design to track this weekend.”
In a paddock where “brand activation” can sometimes feel like a corporate memo made physical, Racing Bulls has at least understood the assignment: be seen. In the middle of a long season, with cars that often look like minor evolutions of last year’s shapes and last month’s paint, Miami liveries are one of the few moments teams can still surprise. Racing Bulls has made a habit of treating this race as a one-off identity swap — part statement, part sales pitch, and part reminder that Red Bull’s wider marketing machine doesn’t stop at the front of the grid.
They won’t be the only ones tweaking the visuals in Florida, either. Cadillac, at its first “home” grand prix, has adjusted its black-and-white design to include the Stars and Stripes across the rear flanks — a subtle piece of Americana that makes the point without drowning the car in flag-waving. It also lands on a weekend where Haas, the other US-rooted team on the grid, is inevitably part of the backdrop.
Miami has always encouraged this sort of thing. It’s not the race where teams whisper about purity of form; it’s the race where they turn up with a special helmet, a special kit, a special wrap, and a special partner dinner. Racing Bulls has simply decided to go for the full wardrobe change — and in a sport where standing out is half the fight, it’s hard to argue with the approach.
Whether the yellow proves lucky is another matter. But as a piece of paddock theatre, Racing Bulls has already won a small battle: you’ll spot their cars instantly, on track or on the timing screen, and in Miami that’s the point.
