Audi’s first season on the Formula 1 grid has come with the usual new-team noise: fresh paint, fresh faces, and an aggressive hunt for partners who want to be seen in the paddock as the project grows up fast. One of the more on-brand tie-ups now goes beyond logos on a car.
Braun has confirmed a multi-year strategic partnership with the Audi Revolut F1 Team and, to launch it, the consumer electronics brand is dangling something fans actually care about: access. The promotion offers customers the chance to win an “experience with the team”, effectively turning a normal online shop transaction into a lottery ticket for a day closer to the operation.
The pairing is being sold as a meeting of two German engineering staples — precision, performance, craftsmanship, innovation, the usual vocabulary — but it also fits the commercial reality of modern F1. Teams don’t just want sponsors; they want partners with enough retail muscle to activate properly. Competitions like this do exactly that, driving measurable sales while keeping the team’s name in front of fans between race weekends.
On Audi’s side, it’s another marker of momentum as it settles into life in the championship. The team has leaned on Nico Hülkenberg’s experience while giving Gabriel Bortoleto a high-profile rookie platform, a blend that speaks to a project trying to be credible now while building for what comes next. In that context, the Braun deal looks less like a novelty and more like another brick in the wall: mainstream brand, broad customer base, and a clear consumer-facing hook.
The mechanics of the competition are straightforward. Anyone spending a minimum of £50 at braunshop.co.uk (excluding delivery) can enter by uploading their receipt at braunwinexperiences.co.uk. The winner will be contacted by email, and the competition closes on 5 August 2026 at 23:59.
Braun is using the campaign to push product ranges including its Series 9 Pro electric shavers and its All-in-One trimmers, and it’s leaning hard into discounts while it’s at it — up to 50% off shaving and up to 33% off styling, according to the terms being promoted through the official Braun store.
For Audi, the broader point is visibility with purpose. Every new partnership in a team’s first season tells you something about where it thinks it sits in the marketplace — and who it thinks its fans are. This one is pitched squarely at consumers, not boardrooms: buy a product you might already need, and you could end up trackside with a team that’s still writing the first chapter of its F1 story.
Whether that “team experience” means a garage tour, a hospitality pass, or something more immersive hasn’t been detailed in the announcement, but the intent is obvious: make the team feel accessible, even as the sport gets more exclusive by the year. In 2026, that’s a neat trick — and a valuable one.
