Audi has locked in a major boost ahead of its Formula One debut, naming fintech powerhouse Revolut as title partner from 2026 in a long-term agreement revealed today.
The deal transforms the incoming German squad—currently racing as Kick Sauber in 2025—into the Revolut Audi F1 Team, blending cutting-edge banking tech with motorsport’s high-speed world. Team principal Jonathan Wheatley, fresh from his Red Bull stint, called it a perfect match, highlighting how Revolut’s digital tools will streamline operations and fan interactions.
For Revolut, this marks its first foray into F1, aligning with Audi’s push into the sport as Sauber evolves into the factory outfit. Nico Hulkenberg, already signed for 2026, and rising star Gabriel Bortoleto are set to lead the charge under the new branding.
Wheatley noted the partnership came together swiftly in under four months, promising innovations that could reshape team-fan dynamics. As F1 gears up for 2026’s engine overhaul and Cadillac’s arrival, this tie-up signals Audi’s intent to compete at the front.
Sources (click to expand):
https://www.reuters.com/business/finance/revolut-become-title-partner-audi-f1-team-2025-07-30/,
https://www.forbes.com/sites/josephwolkin/2025/07/30/audi-f1-team-inks-title-sponsorship-deal-with-revolut/,
https://racingnews365.com/breaking-audi-announces-title-sponsor-for-new-f1-team,
https://www.sportbusiness.com/news/exclusive-revolut-in-advanced-audi-f1-talks/,
https://ca.finance.yahoo.com/news/motor-racing-revolut-become-title-060648619.html,
https://www.reuters.com/business/finance/revolut-become-title-partner-audi-f1-team-2025-07-30/,
https://ca.finance.yahoo.com/news/motor-racing-revolut-become-title-060648619.html,
https://www.forbes.com/sites/josephwolkin/2025/07/30/audi-f1-team-inks-title-sponsorship-deal-with-revolut/,
https://racingnews365.com/breaking-audi-announces-title-sponsor-for-new-f1-team,
https://speedcafe.com/f1-news-2025-audi-team-title-sponsor-announcement-sauber-jonathan-wheatley/
