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Mercedes’ Bold ‘Open Eyes’ Strategy with Kimi Antonelli for F1 2025

Mercedes didn’t hire Kimi Antonelli to be a headline factory every Sunday. They hired him because the raw material is obvious — and the team’s job, as they see it, is to give him the tools to show it.

Midway through his rookie season with Mercedes, the 18-year-old has ridden the full rookie rollercoaster. There’s been the sparkle: a sprint pole in Miami, a superb fourth on debut in a wet-dry Melbourne, and a first grand prix podium with third in Canada. And there’s been the drag: a tricky development turn that left the W16 edgy, a confidence dip, and a bruising Spa where Antonelli admitted he’d been forcing it.

“It’s about zooming out,” said team representative Bradley Lord at the Hungarian Grand Prix, stressing that Antonelli’s year is primarily about learning, not box scores. Mercedes has made it clear it’s the car, not the kid, that wandered down the wrong path in the second quarter of the season. The rear suspension upgrade introduced at Imola has already been shelved, and with it came an immediate lift in feel. Budapest put both Antonelli and George Russell back in the fight; Antonelli’s P10 flattered neither pace nor potential, but the mood was lighter.

What’s striking internally is the posture around Antonelli. There’s no sugarcoating if targets are missed — but there’s no ambiguity about the faith, either. Lord framed it simply: give a rookie a predictable car and confidence follows; hand him a knife-edge and you invite the kind of overdriving that bit at Spa. The message to Antonelli now is to harvest the lessons, not fixate on outcomes. Time in the garage, clarity with the engineers, and small wins to build trust in the front end again.

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Antonelli, for his part, hasn’t ducked the conversation. He admitted that letting the frustration out at Spa helped. He also made clear he thinks his ceiling is way above what the wobble suggested. That candour matters in a team where the expectations are massive — this is, after all, Mercedes’ first rookie gamble since its 2010 return, and the teenager is Lewis Hamilton’s successor after the seven-time champion’s 2025 move to Ferrari.

No one in Brackley expected a Verstappen-style coronation. They expected bumps. They got them. But they’ve also seen enough of the thing that made them commit in the first place. The second half of the season will be less about heroics and more about rhythm: stable upgrades, cleaner Saturdays, and a car Antonelli can trust on entry.

He turns 19 next week. The contract beyond 2025 isn’t announced yet, but nothing about Mercedes’ tone suggests cold feet. Give the rookie a platform, and let the talent breathe — that’s the plan. Now the car has to meet him halfway.

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